Display Wizard | Xigen

Xigen work their magic to increase ROAS for Display Wizard

Display Wizard sought the expertise of Xigen to enhance their non-branded Return on Ad Spend (ROAS). The collaboration resulted in extraordinary outcomes, showcasing the power of strategic digital marketing. This case study delves into the challenges faced, the approach taken by Xigen, and the impressive results achieved.

Service overview

Google Ads management

The challenge

The approach

Xigen crafted a tailored strategy focusing on key areas to maximize non-branded ROAS. The approach involved:

Conducting a comprehensive audit of Display Wizard's current advertising efforts to identify areas of improvement.
Implementing advanced targeting techniques to reach a more relevant audience.
Optimising ad creatives and copy to increase engagement and conversion rates.
Utilising data-driven insights to continuously refine and enhance campaign performance.

The results

The results from Xigen’s strategic intervention were nothing short of remarkable:

Conducting a comprehensive audit of Display Wizard’s current advertising efforts to identify areas of improvement.
Implementing advanced targeting techniques to reach a more relevant audience.
Optimising ad creatives and copy to increase engagement and conversion rates.
Utilising data-driven insights to continuously refine and enhance campaign performance.

Through meticulous planning and execution, Xigen transformed Display Wizard’s digital advertising landscape, delivering exceptional results and setting a new benchmark for performance and efficiency.

+354.25%

Non-branded ROAS in 3 months

+716.50%

Non-branded revenue

+713.79%

Sales growth

Xigen’s expertise has been a game-changer for us. In just three months, they boosted our non-branded ROAS by 354.25%, along with remarkable increases in revenue and sales. Their strategic approach has delivered outstanding results and exceeded all our expectations.

Marketing Director, Display Wizard

Conclusion

The collaboration between Display Wizard and Xigen is a testament to the power of strategic digital marketing. By identifying key opportunities and executing a targeted approach, Xigen was able to dramatically improve Display Wizard’s non-branded ROAS, driving significant growth in revenue and sales while reducing costs. The results achieved in just three months highlight the effectiveness of data-driven strategies and expert execution. This case study not only demonstrates the impact of a well-crafted digital marketing plan but also underscores the importance of partnering with a skilled team to unlock a business’s full potential. Display Wizard’s success story is a clear example of how focused efforts can yield extraordinary results.

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