Better Salon Supplies | Xigen

BSS Achieves Exceptional Growth with Xigen’s Strategic Onboarding

In just the first month of working with Xigen, BSS experienced remarkable growth across key performance metrics. This case study explores how a strategic partnership and targeted approach led to significant improvements in conversion rates, revenue, and Return on Ad Spend (ROAS) with only a modest budget increase.

Service overview

Google Ads management

The challenge

BSS sought to revitalise its digital marketing performance and drive growth across various metrics. The challenge was to achieve substantial improvements in conversion rates, revenue, and ROAS without significantly increasing the budget. The goal was to maximise the efficiency and effectiveness of the existing budget to achieve greater returns.

The approach

Xigen approached this challenge with a focused strategy aimed at optimizing BSS’s digital marketing efforts. The steps taken included:

Implementing a comprehensive optimisation plan targeting key areas such as ad placement, audience targeting, and creative messaging.
Enhancing the efficiency of budget allocation to ensure the increased spending directly contributed to higher returns.
Continuously monitoring and adjusting the campaigns based on real-time data to maximise performance.

The results

The results of this strategic approach were outstanding:

BSS’s conversion rate increased by 83.86%, indicating a significant boost in the effectiveness of the campaigns.
Revenue surged by an astonishing 1,132%, demonstrating the impact of the optimised strategy.
ROAS (Return on Ad Spend) saw a substantial increase of 462.72%, showing a dramatic improvement in the efficiency of advertising spend.
All these gains were achieved with just a 30% increase in the budget, showcasing the effectiveness of the strategic interventions.

+83.86%

Conversion rate

+1,132%

Revenue

+462.72%

ROAS

Xigen’s strategic expertise delivered incredible results for us in just one month. Our conversion rates soared, revenue skyrocketed by over 1,100%, and our ROAS saw a huge boost, all with only a slight increase in budget. We couldn’t be more impressed with the impact they’ve had on our business.

Marketing Director, Better Salon Supplies

Conclusion

The collaboration between BSS and Xigen demonstrates the profound impact that expert strategy and targeted optimisations can have on a business’s digital marketing performance. In just one month, BSS experienced extraordinary growth in conversion rates, revenue, and ROAS, all while maintaining budget efficiency. This case study illustrates how even modest budget increases can lead to significant results when combined with the right approach, making it a powerful example of the potential unlocked through expert guidance and strategic execution.

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