insights | 13.06.2017

Tips for conversion rate optimisation

conversion rate optimisation

If you have no idea what ‘conversion rate optimisation’ then it’s ok, we’ll explain. However, to understand conversion rate optimisation, you need to know what traffic is. Traffic is a term used to describe the number of people that have visited your website.

Conversion rate optimisation is essentially what you do with the traffic.

Did you know that what you do with your traffic is so much more important than the amount of traffic you get? It’s much better to increase the earnings you get per visitor than to have 10,000 visitors with no conversions.

In our article, we will be breaking down conversion rate optimisation into four sections; Conversion Tips for Copywriting, Sales Funnel and Landing Page Conversion Tips, A/B Testing Tips and finally Colour Psychology.

To help you come to grips with conversion rate optimisation, we will be presenting you with some actionable tips and tricks. Here at Xigen, we believe conversion rate optimisation is essential for converting leads into sales in order to expand your business. We offer our conversion rate optimisation at amazing prices, interested? Contact us today to find out more!

Now, are you ready to learn about conversion rate optimisation? Let’s begin!

Conversion Tips for Copywriting

Every time you create content, no matter what it is, you should always aspire to make it powerful. Do you want the content great enough to be able to convert visitors into sales, right? We can help with that. There are certain things you should consider when writing up content, and we can tell you what they are:

  1. Have a positive tone

I bet you’re thinking ‘Saying have a positive tone is all well and good, but what does it actually mean?’, well, we’ll explain. By positive tone, we mean sounding giddy and upbeat, not cheesy though. Try and project happiness without overdoing it, this can influence the user’s emotions, which could then influence their decisions.

  1. Be personal

So, what does this mean? This essentially means using the words ‘you’ and ‘your’ frequently. By being personal the user feels as though you are speaking directly to them, and no one can resist that.

If you’re still a little unsure, then look at the example below that shows how personal content is used well.

Being personal in emails
  1. Be Direct

When you’re direct, it gives the user a clear indication about your intentions – so they don’t have to read between the lines. This is really good, because people will grow to trust your content, so they are more likely to act on it.

Ok, but what does it mean to be direct? Well, it means avoiding adding things that will make your content long just for the sake of having more content. Let everything be succinct and clear.

For example, instead of writing ‘We will be delivering your product to you very soon’, just shorten it to ‘Your product is on its way…’. See the difference?

  1. Have very assertive CTAs

CTAs aka Call to Actions play a huge part in users performing a certain action you want them to. So yes, they’re pretty important.

For your CTAs to work, they need to be assertive. What we mean by assertive is to have a strong and confident tone, and we have some great examples:

Spotify Example of assertive CTAs
Giftrockets Example of assertive CTAs
Example of assertive CTAs

Sales Funnel and Landing Page Conversion Tips

Conversion Funnel

What is a Sales Funnel you ask? It is essentially a visual tool that symbolises a map of current sales prospects. It gets its name from the shape – which is a funnel -, and like a funnel, it begins with a wide top that represents ‘Awareness’ and ends with a much smaller bottom that represents ‘Advocacy’ or ‘Action’.

To move through the sales funnel stages, you may want to follow these certain steps:

  • Try and target a new audience that is unfamiliar with your business.
  • Try to engage those to who know about your business.
  • Educated those that are on board and committed to making a purchase.
  • Convert the customers who are willing to buy your products.
  • Remember not to forget your core customer who has consistently made purchases.

Ok, now time to talk about landing pages. A landing page is a page on your website that has content that addresses one certain problem. It is basically like a contact page, it’s there to collect a user’s information or to make a sale.

If you send traffic to your landing page, then it’s likely that you’ll see a higher conversion rate.

So now for some tips:

  1. On each landing page, be sure to add just one thing you want people to do. Adding too much information can distract and confuse the user.
  2. Ensure your CTAs stand out from the rest of the page.
  3. On your homepage add logos of the big brands you have worked with, it only makes you look more professional.

A/B Testing Tips

A/B testing advantages

Think about your favourite food. Imagine eating that same meal day after day with no changes. Ok now think of your favourite drink besides water, now imagine drinking that, over and over again, feel sick yet? Well, that’s exactly what your users and subscribers feel like when you show them the same emails and landing page elements time and time again.

If your business is a bit slow, then maybe it’s time to start making changes to your emails and landing pages, and A/B Testing is perfect for optimising your landing page and email performance.

Change is good, and users appreciate it. You can add variety to your emails and use A/B Testing to determine which got the best reception, and here are some tips and tricks to make it much better:

  1. Try and run an A/B Test with a landing page that contains a video and a text-based landing page.
  2. Try moving around your CTA on the page may be at the top, left, middle, or right of the page and see which was the best received.
  3. Before starting a test, come up with a hypothesis, you need to have a goal otherwise you won’t get anywhere.

Colour Psychology Tips

Different colours mean different things, and whatever emotion your company is trying to convey will be emphasised by the colours you’ve used. Now, here are some lovely colourful tips:

  1. If your company is more male orientated, then using brighter and more ecstatic tints will appeal to them.
  2. Using warmer colours like reds, oranges and yellows will appeal to kids, if that is your company niche.
  3. While Women are more attracted to softer and soothing shades.

Look at the colour spectrum guide below to get more insight on colour psychology.

Design Colour psychology

We hope we gave you some amazing tips on how you can improve your conversion rate! If you want to find out more, feel free to contact us. Our team at Xigen are waiting for your call, and we’ll certainly help you out!

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