insights | 29.05.2017

How to choose the right web design agency

How to choose the right web design agency

So, you need a new website, but there are so many web design agencies offering the same thing, how do you pick the right company? Well that’s where we can help. In our brand-new article we will be giving you a few tips on how you can find the right web design agency for you.

We at Xigen know that web design is no joke, the first thing a user sees when they arrive at your site is the layout, so having a web design that perfectly goes in line with your company’s products, services and values is important.

To help you choose, we’ve come up with a few questions you should ask yourself before deciding to work with a Web Design Agency. Read on to find out more!

#1 Do you like their work?

As soon as you land on their website, does their quality grab your attention? A great Web Design Agency like Xigen will always ensure their website is amazing, because how else can they convince users that they truly offer quality work? Other than the look of the agency’s website itself, there should always be a portfolio or ‘Our Work’ page that showcases the designs or projects they have done for various clients. It’s worth looking at what they have done for other companies to try and conclude where you think their quality lies.

If you are having a hard time finding a portfolio on their site, then it usually means they have not done any work, or it hasn’t been high quality work, in that case we would say it’s time to move on to another agency.

#2 What is their discovery process?

After you have passed the first stage and it looks like you have found a potentially good company, it’s time to ring them up. When talking to them, they should be able to ask you various questions regarding your business, such as ‘Who are your competitors?’, ‘What is your demographic?’ and ‘What are your goals?’ These are only a few of the questions we at Xigen would ask you so that we can gain a better insight into your business and website needs. After all, how can we build a site to suit if we don’t know you and your business?

You should expect some advice as any competent agency should be experienced enough to understand what you are looking for and open to helping you. Our Project Managers have a range of experience with many different types of client and are all confident in what we do to be able to give you some pointers along the way. If you sense any holding back from an Agency, then it’s likely time to move on as this will come up later down the line.

#3 How will they determine success?

Do they only measure the success of your website based on the look and feel of the design? Or do they discuss bounce rate and conversions?

You might be thinking ‘Well I wanted web design so of course the site has to look good’ and you’re absolutely right, however a good Web Design agency will also focus on how the website works as well as how it looks. We work hard at Xigen to improve the user experience of your site to improve the overall user experience, reducing bounce rates and improving conversions. If they don’t mention any of these or any other technical things then, unfortunately, it’s time to move on.

#4 Are they experts?

You should be looking to hire a Web Design Agency that are considered experts in their field, offering Web Design as well as Web Development, Digital Marketing and Search Engine Optimisation like Xigen. However, though they provide all these other services, it doesn’t mean you have to use them, for example content creation might prove to be a little expensive, and as long as you have the expertise, you can choose to write your own content. The company should also understand that you may have a budget.

We mentioned this point just to explain that if a company can cover various services that all fall in line with website creation, then they are worth hiring.

#5 How big is the company?

Well this decision ultimately falls in line with your budget as bigger companies tend to charge more. You need to decide whether you want to deal with a corporate company with more than a dozen locations and a vast number of employees, a smaller firm like Xigen that is big enough to handle all your website needs and small enough to care about them or even a freelance who might have other priorities such as other jobs.

This one is down to you!

#6 What are the ongoing costs?

When it comes to web design there are certain ongoing costs, however they shouldn’t be too high. Web design agencies should be focused more on developing a personal relationship with the company to ensure they are happy with the work they are have done. Ensure you fully understand the payment plan and you know exactly what you are paying for so you don’t get ripped off.

Well there you have it! We hope you took away something from our article and learned a few new tricks on how you can pick the best web design agency. Obviously we hope you’ll choose us!

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