Oxfam are a world-leading organisation focused on ending poverty for millions of people across the globe.
Goals included:
- Supplement their fundraising efforts with online solutions which are supported by digital marketing.
- Supporting their global messaging and drive traffic to online stores
- Raising awareness of issues through their artwork
- Delivering localised assets for use throughout Europe
![Oxfam Animated Banner Campaigns](https://xigen.co.uk/app/uploads/2019/10/Image-1.jpg)
Challenge
![Challenge](https://staging.xigen.co.uk/app/uploads/2019/10/challenge-desktop.jpg)
To help spread their message as widely as possible, we used a number of different styles and messages. We produced artwork in several different sizes and combinations of animated banners to supplement their campaigns.
Christmas is a particularly busy time for the organisation with one campaign requiring 250 banners produce over a 2 week period leading up to the festive season.
Outcome
![Outcome](https://staging.xigen.co.uk/app/uploads/2019/10/1499870497_outcome-desktop.jpg)
Engaging with the audience
We worked with all levels of creative from standard animated gif, through to modern HTML5 banners using the latest display styles to improve engagement.
![Engaging audience](https://staging.xigen.co.uk/app/uploads/2019/10/oxfambanners2.jpg)
![Christmas animated banner](https://staging.xigen.co.uk/app/uploads/2019/10/oxfambanners3.jpg)
![Engaging banner campaign design](https://staging.xigen.co.uk/app/uploads/2019/10/oxfambanners1.jpg)
Supporting
Rich media banners were also produced to showcase short interviews to support a recent Legacy campaign. Xigen also supported Oxfam by preparing these for trafficking on a variety of web services.
![rich media banner](https://staging.xigen.co.uk/app/uploads/2019/10/oxfambanners4.jpg)