Our #BreakTheirFast campaign for Unicef

Here at Xigen, we have been working with Unicef to help them with creative media for their #BreakTheirFast campaign that is running all over the middle east during the final two of Ramadan.

While creating the banner ads and video editing we used the strapline ‘Until Iftar’ and hashtag #BreakTheirFast. We used these to try and communicate that by donating to Unicef they can help break the fast for thousands of less fortunate children around the world.

During Ramadan all Muslims who can afford to are required to contribute a proportion of their time or wealth to different charities. Our studio director James Pruden has this to say: “As experts in bringing big creative ideas to life in the digital world, we’re delighted to work with Unicef to help create stand out online creative to encourage increased donations during Ramadan. We hope this could be the first of further global digital work with Unicef.”

This campaign for Unicef follows our recent work we did for Audi Dubai in which we developed several rich media banner adverts to generate interest and pre-sales of the new luxury saloon Audi A8 ahead of it being launched in Dubai.

Working with Unicef has been a fantastic experience for us as an agency and we look forward to working with them again in the future. If you are interested in Xigen providing a similar service to you business please then check out our Digital Design services page.