Projecting brand, improving conversion.

Google Ads is an SEM advertising service known as pay-per-click (PPC). Its function is to position marketing content at the top of a Google search. Being ranked higher in Google search results raises brand visibility, driving users to websites, with higher traffic flow increasing conversion opportunities.

Google Ads' analytics enables businesses to track the performance of their ad campaigns with data on keyword optimisation, user engagement and conversion tracking, providing actionable insights on how to better target user segments and increase click rates.

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Key Features

PPC Campaign

Keyword Planner

Insights Cards

Detailed Analytics

Conversion Metrics

Conversion Actions

Reach Planner

Lead form Extensions

Localisation Extensions

Ad Extensions

Adwords Express

Cross Account Reporting

Responsive Search Ads

Customer Match



Xigen & Google Ads

PPC campaigns are part of your integrated EDM strategy. Our in-house digital marketing specialists create cross-platform campaigns that are optimised and audience targeted. They include organic/PPC SEO, email, social media, offline advertising and remarketing, all vital components in communicating your brand and message.

Powerful analytics enables us to gather data on, and understand the impact of, discrete elements of your campaign, for increased optimisation, conversion and ongoing business growth.

google ads


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